#BestPractices a passe’…It’s now #NextPractices!

In this ever-changing and digitisation scripted marketing environment, one phrase has been beaten to death and that’s Best Practices, one that’s primitive now and also it’s been now substituted by the next generation anecdote called “Next Practices”… #NextPractices is all about adopting out of the box thinking, establishing a brand association and then engaging with the […]

#Corporate Communications builds #BrandEquity

One of the most critical component of today’s marketing is #corporatecommunications Simply because with the increasing cap and shrinks on the budgets, it gives a chance to the marketer to play with offline and online brand mapping with some of the critical P’s which are PR, people connect & Social Media. Corporate Communications revolves around […]

#disruptive-marketing! ahead of many…

#traditionalvsdisruptivemarketing Maggi’s two minute, Domino’s 30-minute or free delivery, Indigo’s sleep with your wife campaign, thanda matlab Coca-Cola, Apple Itunes… and many others briefly describes what disruptive marketing can do or deliver in the dynamics of marketing and brand positioning. It’s a marketing approach. Most companies still tend to market through same age old means, an opportunity for competition to […]

#Brand-It-Like#Beckham!

#Brand-It-Like-Beckham! Brand positioning is always directed towards the goal post…connecting well with the customers and organizational objective. That’s the core of this article. Let me now decipher the equation with #Beckham. Brand needs to hit a score on… #Legacy #Brand personality #Value #Testimony / Referral #Proof point #Advocacy of users & #Intrigue to repeat purchase […]

Tame the #CFO….else you will fail as a #CMO…

  No offence meant, but this is the most critical and the first kill that a marketer, CMO to be specific, needs to gun for. A CFO is a man of numbers, ROI driven beast and gathers his ‘highs’ with a black bottom line and that’s where the provisions of marketing see a flat face or […]

A Must…#Marketer #Formula #C10C5C1

A marketer is a creative beast! He can think out of the box, he can draw marketing campaigns, bring product and distribution closer, entice the customer…..a lot more. But, he can get carried away too and that’s the dangerous periphery where we all marketer trespass unknowingly and then the entrapment of “the must do” begin and […]

Mr CMO’s #Report #Card!

Rings a bell! yes…meant to shake the souls of today’s CMO’s and make them aware where are they in terms of what their company expects out of them & are they worth the fat pockets? It’s alarming that the corporate community today have been relying on their Marketing heads across the marketing domain with an unflinching trust […]

#HOOK or #Hitting-On-Opening-Key….Instant hit #Marketing-Formula.

#HOOK or #Hitting-On-Opening-Key….Instant hit #Marketing-Formula. Being a marketer for long, the phrase “create the right positioning hook” in the campaigns often caught my fancy but also generated an inquisitive moment wondering what’s the most apt descriptor or full-form of the acronym #HOOK, besides its literal meaning. Today, after an ongoing search for enlightenment, I had […]

#SMEs TODAY #NEED TO COVER THE #FULL-MARKETING-CIRCLE

#SMEs TODAY NEED TO COVER THE FULL MARKETING CIRCLE #SME’s no longer constitute a small pie in the Industry but they have significantly carved their own niche in today’s so called marketing intensive domain. Well, the myopic view has taken an evolved sight to position and brand themselves, their product offerings or the salience with […]

#SCAMM…buzzword for Social, Communication, Analytics & Mobile Marketing!

Mind it. It’s not Scam. It’s…#S.C.A.M.M….the latest buzz word in Marketing. Recently I was on a panel for Experiential Marketing and got my fancy stuck to an acronym a fellow panelist lamented…#MarketingSCAM or #SCAM-Marketing. For a moment, my eyebrows got an upward swing, but later they were back to track as I got to hear […]